SHAVE MORE WASTE
LEAVE THE TREES ALONE
P&G relied on heavy millwork fixtures and plastic based graphic refresh kits to maintain endcap placement in key drug retailers.
LIGHTEN THE LOAD
To align with P&G’s sustainbility initiatives Ecoshop proposed the lightweight Connect system along with a 70% reduction in millwork and 40% reduction on plastics.
KEEP THE PLASTICS OUT
In order to keep graphic refreshes intact with key promotional periods, Ecoshop proposed an all corrugate graphic refresh increasing the recyclability of all graphics to 100% as the promotions ended reducing the impact of non identified plastics ending up in landfill.
BREAK IT UP
In addition to significant cost, weight and transport savings, this unit was designed to be separated at site into its individually identified components that can then be categorized into its appropriate recycling streams.